When it comes to nonprofit marketing, there’s no one-size-fits-all approach that will work for every organization. You have to tailor the way you market your nonprofit to fit your goals, your community and your organization. There’s a lot to consider.
And that’s what makes it so much fun.
The following is a collection of posts all focused on different aspects of nonprofit marketing.
What You’ll Learn
In this guide, you’ll learn:
- How to write better content for your nonprofit’s website
- How to improve the usability and design of your site
- What to consider when starting a blog
- Best practices when sending your nonprofit’s email newsletter
- How to get more out of social media
Table of Contents
Here’s what you’ll find in this 108-page guide:
Introduction
Writing Better Website Content
6 Nonprofit-Specific Web Content Tips
Better Nonprofit Value Propositions Mean Better Results
Using Nonprofit Data to Improve Your Storytelling
6 Questions to Ask When Editing Website Content
Improving Usability and Design
One Question that Leads to Happier Website Visitors
Designing Your Nonprofit’s Website Header
6 Website Navigation Best Practices
Designing Stronger Nonprofit Calls to Action
The Basics of Blogging
7 Questions to Ask When Starting a Nonprofit Blog
9 Ways a Blog Can Help Your Nonprofit Website
Ask Supporters to Blog for Your Nonprofit
An Intro to Email Marketing
6 Reasons Not to Send Email Newsletters from Your Personal Account
How Often Should Your Nonprofit Send Your Email Newsletter?
Segmenting Lists for Your Email Newsletter: Why and How
9 Content Ideas for Your Nonprofit Newsletter
Getting Started with Social Media
How Nonprofits Can Use Facebook Graph Search
12 Types of Tweets Your Nonprofit Should be Sharing
5 Ways to Avoid Annoying Your Nonprofit’s Twitter Followers
